The ever-changing world of marketing requires businesses to think of new and engaging ways to promote their brand and products regularly. Now more than ever, business are striving to communicate their brand, core values and products in an easy-to-digest and engaging way. So how can your business stand out from the competition? Video marketing may very well be the answer. Video marketing is a highly useful advertising tool and may be of great benefit to your business for a number of reasons. In this post we’ll cover how video marketing can drive more business. Firstly, lets just break down some basic statistics regarding video marketing…
Video marketing statistics
- 52% of marketing professionals worldwide name video as having the best return on investment when it comes to marketing [Syndacast]
- Enjoyment of video ads increase purchase intent by 97% and brand association by 139% [Rendrfx]
- 500 million people are watching Facebook videos every day [Doubleshot]
- 74% of all internet traffic in 2017 will be video [Syndacast]
- 90% of users say that product videos are helpful in the decision process [Renderfx]
- In an average month, 8 out of 10 18-49 year olds watch Youtube [Think with Google]
- YouTube also has over a billion users – almost one-third of all people on the Internet [Youtube]
- The average user spends 88% more time on a website with video [Wordstream]
We’ve also seen that our clients who utilise our film production services gain far more exposure for their projects than they would have through mundane powerpoint presentations. We’ve produced films for big businesses like Network Rail and Galliford Try which have amassed hundreds of thousands of views over multiple platforms. Engaging video content has helped these businesses share their landscape changing projects in a way that outdated powerpoint presentations simply can’t.
a more creative way to showcase your brand
Communicating what services and products your business provides, over and over, to every new potential client, can be a bore. Not just for you, but for the consumer too. Imagine a world where instead of having to repeatedly explain your business and products to potential clients, you can simply play a video which engagingly explains exactly what they need to know.
Effective video content is not just more interesting for the viewer, but also helps build trust and make your brand more relatable. This is because video allows for greater creative freedom when it comes to how you want to showcase your brand or product. This means that more personality can be added to your marketing video and your brands key values can be represented in an engaging way.
Animated videos work even better for showcasing more elaborate concepts, services or products. For example Hootsuite, a platform for social media management, uses an animated video to explain the different features it provides. In this case, animation has been utilised because it would be difficult to fully showcase Hootsuite’s services with conventional video or presentation. The below video runs at a relatively fast pace, while being very clear in its communication. This means that all of Hootsuite’s features and how they can benefit the average social media user are covered in just over a minute. Hows that for a quick sales pitch?
better versatility than other methods of advertising
A good marketing video won’t just present your business in new and dynamic way, it will also boast more shareability than other typical methods of business advertising. The video format is very mobile in nature and can be shared easily over a multitude of platforms. This is essential in a day and age where tablet and mobile industries are growing year on year and consumers are tightly connected to their emails and social media. It’s all too easy for paragraphs of information regarding your business and product to be passed on by consumers. Words alone are not always versatile enough to capture your audience’s imagination.
When it comes to social media, video content boasts higher rates of viewership and engagement than posts which don’t utilise media content. Take Facebook for example, where a whopping 500 million people are watching videos every day. With 74% of social media marketers using visual assets in their social media marketing, it’s very apparent that video content should be one of the biggest considerations if your looking to improve your brands exposure.
For the best results for video content marketing, ensure your video isn’t longer than it needs to be and that it packs some personality- A dull video will yield dull results!
improves your seo optimisation
Video marketing also improves the search engine optimisation of your business. Integrating video into your website shows major search engines such as Google that your site hosts rich media content, which will help boost your page rank. Not to mention, the video content itself will help keep your audience on your site for longer- which further increases SEO. The impact that video content can have on your business and it’s SEO really shouldn’t be underestimated. In fact, you are 53x more likely to show up on page 1 of Google if you have a video embedded on your website.
To maximise the SEO optimisation of your video, ensure your videos are labelled correctly so that they can be easily read by search engines. This holds true from the video title itself, to the description, all the way down to the video tags. Also, ensure that you are effectively marketing your video content across a variety of platforms. More exposure means more popularity, which equals better SEO.
4x as many consumers would prefer to watch a video about a product than read about it. In fact, 1 in 4 consumers will actually lose interest in a company if they don’t use video content.
There you have it- some compelling reasons as to how video marketing can drive more business. Now it’s time to start creating your digital marketing video. Don’t worry, we’ve already written a piece on how to plan your corporate video and more broadly, how to create a digital marketing video for your business.
Or if you can’t be bothered with the hassle and want an exquisite and polished film to promote your business/product- then contact us! We’ve been producing cutting edge productions for a variety of high end brands, for over half a decade. You can view some of our existing work for clients here.
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